MUJI
I worked as an Assistant Graphic Designer in Muji for 2 years.
During my stint there, I worked closely with the Advertising & Promotions department to create collaterals for MUJI Singapore & Malaysia marketing and promotional campaign within tight timeline (e.g. social media graphics, magazine/newspaper advertorial in-store POP and catalog).
Muji Malaysia 1Utama store opening leaflet
Muji Singapore Paragon store hoarding board
For Muji Singapore 12 year anniversary, the management wanted to have an interactive game where customers can join in the fun of celebrating the anniversary. The brief was to collect 5 stamps in order to redeem a gift. The final game design is printed on Muji cotton tote bag, it encourage customers to reduce waste by reusing the same tote bag on returning purchasing visits.
MUJI to GO campaign advertorial for WHERE Singapore magazine