Singapore Short Film Festival 2017

Branding & Website

 

The branding concept for Singapore Short Film Festival (SSFF) is neon lighting, as light is an important source that makes a film works. For the logo, I have kept it simple yet funky to suits my targeted audience (18-30 years old). To create consistency throughout the website, I take reference from the logo and use the lines with neon lights effect as my main graphic element. For the program page, it is mainly texture and different typeface with neon lights effect to convey the tone of each film. To further enhance it, I overlay neon colours to the image to make it more impactful.

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www.germaine-tay.wixsite.com/ssff2017

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